"Where Design Meets Management" is a initiative created by IED Barcelona – Escola Superior de Disseny to present 4 professionals that promote innovation in entrepreneurship, product/service design, and fostering new business opportunities. The professionals were selected based on real-world application of strategies and methodologies that IED Barcelona transmits to it's students.
IED Barcelona interview us to discover their strategies for the new challenges in the XXI century.
Being a recent graduate from the Design Management Master Program at IED, I was selected to showcase the type of work I do at Health Mavericks.
Interview Brian Burgess | Design Meets Management | IED Barcelona
#cookingcouplets is a startup concept for a recipe subscription service and is the culmination of 11 months of thesis work for a Masters in Design Management at IED Barcelona.
#cookingcouplets is the result of a user-centered design approach which incorporated interviews, observations, co-creation sessions and prototyping with home cooks to see and understand their needs and barriers with regards to cooking.
This subscription service provides users with weekly recipe "couplets" that optimize preparation for two distinct meals, thus saving time, money and wasting less food.
Users post their weekly creations on Instagram using the hashtag #cookingcouplets and can see and and be motivated by other cooks around the world making the same weekly meals.
Eat a Rainbow is a 100% fruit and vegetable concentrate product created by a German food manufacturing company. After a soft launch and underwhelming initial sales, the company wanted to identify a strong target audience and craft the message, marketing strategy and visual communication to reach them.
This three-month project started with user research, interviews and customer journey maps with German consumers to understand their food and eating habits. Our team analyzed and synthesized these results and ultimately proposed a concept to capture a mother and child demographic for Eat a Rainbow.
I designed a new logo and packaging for two of the flavors with this target in mind. The typography and fruit/vegetable characters are playful to engage children, but not so cartoony that parents would confuse it with candy or sweets.
Color is central to Eat a Rainbow and is one of its biggest conceptual benefits as a brand.
Because each Eat a Rainbow flavor has a different fruit and/or vegetable combination, the logo on each bottle can reflect the appropriate color. Some challenges can arise when the logo appears in other situations not related to the bottle (website, online channels, box labeling on boxes, etc.). In these situations, the color is removed from the logo and it is placed on a green field.
The green evokes the leaves that accompany all of the fruits and vegetables used in Eat a Rainbow. The variety of colors in the Eat a Rainbow originate from something green and are complemented and united by that common color. Conceptually, when all these colors combine in the form of light (as in a rainbow), they create white. Thus, a white logo, on a green field.
30-Day Photo Challenge
The 30-Day Photo Challenge is an annual promotional project for Creative Distillery, a Jackson, MS-based, boutique design and advertising agency. Each day of the month had a different theme, and participants posted their photos on Instagram by using the hashtag #CD30day.
The project was conceptually designed as fun way to involve people with the brand in a visually creative way. The images of the cover photo evoke the feel of an image-based scavenger hunt.
Study Abroad Fair
The Center for International Education at Loyola University New Orleans hosts an annual Study Abroad Fair to showcase study abroad programs, scholarships and grants to more than 50 countries.
These posters were designed to inform students of the event, and were displayed on multiple college campuses. Inspiration for the design came from the handmade feel of personal travel journals and travel-related items.
When my wife and I got married a few years ago, I designed all the related print material, including save-the-dates, invitations, RSVP cards, maps, rehearsal dinner invitations, ceremony programs and party favors.
Conceptually, we started with the Franklin P. Jones quote, “Love doesn’t make the world go ‘round. Love is what makes the ride worthwhile.” Imagery included Ferris wheels, carnival swings and a harlequin print to capture the feel of a fair or carnival.
Money and Change
In addition to the annual Study Abroad Fair posters, the Center for International Education at Loyola University was looking for print material to promote studying abroad throughout the year.
These two posters used coins and currency from all over the world to tie the ideas of “change” and “exchange” into studying abroad. The compositions promote a visual “journey” from the introduction phrase to the conclusion.
Other Study Abroad Work
These two projects were designed for the Center for International Education at Loyola University New Orleans.
The first was a promotional piece for a new study abroad program offered by Sofia University in Tokyo, Japan. It also won an award in the local AIGA design competition.
The second promoted a lecture series to inform students about the basics of studying abroad.
Challenge coins are common among military squadrons and units. They are created to show the group’s “esprit de corps” and give members a keepsake from deployments. They are also given as awards for exceptional accomplishments, from commanding officers of a military squadron or unit.
This coin was commissioned by an Army Air Defense Artillery Unit during their deployment in Iraq. The shape mimics their division patch (the 101st Airborne Division) and shows their equipment on side and their unofficial unit logo on the other.
These posters were part of another project for the Center for International Education (CIE) at Loyola University New Orleans. CIE hosted a lecture series called Study Abroad 101, and these posters were a response to the most common of the perceived obstacles that students raised in these lectures.
Created as a series with eye-catching colors, each poster presents a different myth about studying abroad (or why students believed they could not study abroad) and debunks it.
When US Navy ships go on deployments, they often commission a book for the crew as a keepsake. It features crew pictures in a yearbook-style format, along with photos of special events and port calls.
I designed this book for the USS Comstock (LSD-45) and its 350+ crewmembers, as a record of a nine-month Western Pacific cruise. Each department and division’s page featured background images related to their jobs and/or equipment (for instance the Navigation division page features images of a sexton and navigational charts).